Teoría del Empujón

Qué es la “teoría del empujón”, el método Nobel para tomar decisiones financieras

La “teoría del empujón” fue creada por el economista Richard Thaler y ofrece un enfoque innovador para comprender mejor cómo tomar decisiones acertadas individuales a la hora de invertir y gestionar el dinero. En el artículo, algunas claves sobre cómo aplicarla al día a día.

Banca responsable 6 min

Qué es la ‘contabilidad mental’, el valor subjetivo del dinero

Las experiencias de vida y las emociones inciden en la mente de cada persona que gestionarán y entenderán al dinero según sus vivencias. De qué se trata el concepto y...

Banca responsable 5 min

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Teoría del Empujón